The theme of the image of Russia, of the country’s perception abroad was yet quite recently among those intellectually en vogue. It were mostly political scientists, sociologists and culture researchers who were engaged in working this “lode”. But here, at length, the moment came when the work was joined by advertisers, and very eminent, at that. And this is exactly how researchers Igor Rozhkov and Vladimir Kismereshkin entitled their book – “The Image of Russia”.