From «Civil Society» to «Consumers’» Community: Political Consumerism in Comparative Perspective. Part II

From «Civil Society» to «Consumers’» Community: Political Consumerism in Comparative Perspective. Part II




For citation:

Pshizova S.N. From «Civil Society» to «Consumers’» Community: Political Consumerism in Comparative Perspective. Part II . – Polis. Political Studies. 2009. No. 2. P. 39-51. (In Russ.)



Abstract

In this conclusive part of the article the author analyzes structural and strategic consequences of the continuing professionalization of the political activity, as well as of the growing application of political marketing in the communications with the citizens-consumers, giving accented attention to status-legal and activity parameters characterizing the political vendors. The role of mass media as key intermediaries between the buyers and the vendors at the political market is discussed. Possible risks and threats are analyzed, which are forming at the Russian political market, in particular those connected with the development of political consumerism as one of the alternative forms of political activity under today’s Russian conditions.


Content No. 2, 2009

See also:


Kholodkovskii K.G.,
To the Question of the Political System of Modern Russia. – Polis. Political Studies. 2009. No2

Peregudov S.P.,
Political System of Russia after the Elections of 2007 to 2008: Factors of Stabilization and of Destabilization. Part I. – Polis. Political Studies. 2009. No2

Rozov N.S.,
Jointly Divided Power and the Conditions of Democracy in Russia in the Making Stage by Stage. – Polis. Political Studies. 2008. No5


DOSSIER: SOCIAL PROTECTION. – Polis. Political Studies. 1991. No6


Orbis terrarum. – Polis. Political Studies. 2010. No2


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