Political marketing

For citation:

Nedyak I.L. Political marketing . – Polis. Political Studies. 2010. No. 3. P. 144-155. (In Russ.)


The article examines political marketing as cross-disciplinary approach to analyzing political activity. It surveys the ontological, epistemological and methodological issues in the mainstream of political marketing literature. It focuses on political marketing concept development, theory building blocks, research schools and research agenda. It also outlines a political marketing theory of strategic party goals through an investigation of the concept political party market orientation.

Content No. 3, 2010

See also:

Nezhdanov D.V., Rusakova O.F.,
«Political market» as system-forming metaphor of modern political-science discourse. – Polis. Political Studies. 2011. No4

Pshizova S.N.,
From «Civil Society» to «Consumers’» Community: Political Consumerism in Comparative Perspective. Part II. – Polis. Political Studies. 2009. No2

Ilyasov F.N.,
Political Marketing, or How to Sell a Leader. – Polis. Political Studies. 1997. No5

Matveychev O.A.,
Russian Market of Political Technologies: Stages of Formation and Prospects of Development. – Polis. Political Studies. 2018. No2

Morozova E.V.,
Control of changes as problem of political management. – Polis. Political Studies. 2010. No2

Screen version