Political marketing
Nedyak I.L.,
Dr. Sci. (Polit. Sci.), Senior Researcher, Institute of Sociology of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, iraned@mail.ru
elibrary_id: 212155 |
For citation:
Nedyak I.L. Political marketing . – Polis. Political Studies. 2010. No. 3. P. 144-155. (In Russ.)
Abstract
The article examines political marketing as cross-disciplinary approach to analyzing political activity. It surveys the ontological, epistemological and methodological issues in the mainstream of political marketing literature. It focuses on political marketing concept development, theory building blocks, research schools and research agenda. It also outlines a political marketing theory of strategic party goals through an investigation of the concept political party market orientation.
Content No. 3, 2010
See also:
Nezhdanov D.V., Rusakova O.F.,
«Political market» as system-forming metaphor of modern political-science discourse. – Polis. Political Studies. 2011. No4
Pushkaryova G.V.,
Political branding: turning to symbolic policy. – Polis. Political Studies. 2022. No4
Pshizova S.N.,
From «Civil Society» to «Consumers’» Community: Political Consumerism in Comparative Perspective. Part II. – Polis. Political Studies. 2009. No2
Ilyasov F.N.,
Political Marketing, or How to Sell a Leader. – Polis. Political Studies. 1997. No5
Matveychev O.A.,
Russian Market of Political Technologies: Stages of Formation and Prospects of Development. – Polis. Political Studies. 2018. No2