Russia and the Post-Soviet Space: Perspectives of Applying «Soft Power»

Russia and the Post-Soviet Space: Perspectives of Applying «Soft Power»


Kazantzev A.A.,

Principal Researcher, Institute for International Studies, MGIMO University; Professor, HSE University; Principal Researcher, Science and Education Laboratory of political geography and contemporary geopolitics, HSE University, andrka@mail.ru


elibrary_id: 123521 | ORCID: 0000-0002-4845-1391 | RESEARCHER_ID: H-2728-2016

Merkushev V.N.



For citation:

Kazantzev A.A., Merkushev V.N. Russia and the Post-Soviet Space: Perspectives of Applying «Soft Power» . – Polis. Political Studies. 2008. No. 2



Abstract

On the basis of an empirical research realized within the framework of the European Political Studies Network (EPSN), potential of «soft power» disposed of by Russia on the post-Soviet space is investigated in the article. In this context, it is long-term positive and negative stereotypes of the perception of Russia by new independent nations, as well as elements of Russia’s image, of our country’s brands and reputation that are analyzed as components of «soft power». Significant attention is given in the research to the application of «soft power» as an essentially «underutilized» resource of the Russian foreign policy in the region.


Content No. 2, 2008

See also:


Temnikov D.M.,
An Essay of Theoretical Perception of the Experience of World Governance. – Polis. Political Studies. 2007. No6

Avksentyev V.A., Aksyumov B.V.,
«Clash of Civilizations» in regional aspect: the Caucasus and the Balkans. – Polis. Political Studies. 2007. No4

Tarasov I.N.,
Escalation of History as Phenomenon in the Relations of Russia with the Countries of Central-East Europe. – Polis. Political Studies. 2008. No2

Sukhar A.A.,
Ethnonational Conflict in Chechnya and in Kosovo: Comparative Analysis. – Polis. Political Studies. 2007. No4

Shvetzova D.S.,
Political Risks in States of Central Asia. – Polis. Political Studies. 2008. No2


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