Transformation of Images of Power and Political Leaders of Great Britain Under the Influence of Brexit (on Materials of European and American Media, 2014-2017)


Palitay I.S.,

Senior Lecturer, Department of Political Sociology and Psychology, Faculty of Political Science, Lomonosov Moscow State University, 8321532@gmail.com

elibrary_id: 708065 |

DOI: 10.17976/jpps/2018.02.11

For citation:

Palitay I.S. Transformation of Images of Power and Political Leaders of Great Britain Under the Influence of Brexit (on Materials of European and American Media, 2014-2017). – Polis. Political Studies. 2018. No 2. P. 150-162 (In Russ.) . DOI: https://doi.org/10.17976/jpps/2018.02.11



Abstract

The political images formed in the mass consciousness largely determine not only the attitude of citizens to certain political events and objects, but also their political behavior. Due to the fact that modern politics is increasingly becoming virtual, one should not underestimate the impact of mass communication on the formation of these images. It is obvious that the contextual factor, including situational changes occurring in the political arena both inside the country and outside it, is the determining factor in the content of the information that comes from the media and on the basis of which, accordingly, political images are formed in the mass consciousness. The article attempts to analyze the transformation of communicative images of power and political leaders of Great Britain under the influence of Brexit, i.e. during the period from 2014 to 2017. Since the main economic partners of this country are the United States and the European Union countries, the main news channels of these countries served as the source of data for the content analysis: American CNN and FOX News, as well as European Euronews and France24. According to the methodology developed at the Department of Sociology and Psychology of the Politics Department of the Lomonosov Moscow State University, a study was carried out which main goal was to compare the communicative images of power and political leaders of Great Britain in terms of strengths, weaknesses, attractiveness, unattractiveness, activity and passivity before and after Brexit. According to the results of the research, it was found that the image of power, regardless of the country’s media affiliation, undergoes minor changes, which can’t be said about the image of D. Cameron. The data obtained during this kind of research not only gives an idea of the actual image broadcasted by the media, but also allows us to identify both the psychological mechanisms of its formation and the limits of the influence of the media on the stable mental structures of citizens. In practice, such data can allow to determine those actions that the country needs to take to form its image and information strategy.

Keywords
power; political leader; image; perception; image of power; image of leader; Great Britain; Brexit; transformation of the political image; political and psychological research.


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Content No 2, 2018

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Zverev A.L., Palitay I.S., Smulkina N.V., Rogozar A.I.,
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