* Symbolic Structure of TV Political Advertising

Symbolic Structure of TV Political Advertising


Nazarov M.M.

Papantimu M.A.


Rubric: Chair

For citation:

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. – Polis. Political Studies. 2001. No. 2




Abstract

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.

Content No. 2, 2001

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Vorobyov D.M.,
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Discussion.,
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Journal

    

 
 

   

Introducing an article



Polis. Political Studies
2 2018


Matveychev O.A.
Russian Market of Political Technologies: Stages of Formation and Prospects of Development

 The article text
 

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