Visible and Invisible Ideology

DOI: 10.17976/jpps/2002.05.14
For citation:

Tuzikov A.R. Mass-Media: Visible and Invisible Ideology . – Polis. Political Studies. 2002. No. 5. P. 123-133. (In Russ.).


In post-industrial societies, as the author states to begin with, ideology functions in close correlation with the activity of mass-media. What goes on as a result under these conditions is “media-designing” of social reality. In the article, the author undertakes to retrace specific character of such designing. He describes (with, mainly, American material used) manifestations of ideological charge in different media production: in TV news programs, in Hollywood films, in “soap operas”, in rap style music, in advertisement. The role of advertisement in the dissemination of ideology of globalism is, in particular, discussed.

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Content No. 5, 2002

See also:

Fadeicheva M.A.,
The Ideology and the Discursive Practices of Nashism in Modern Russia. – Polis. Political Studies. 2006. No4

Vershinina D.B.,
Masculinity as a Political Value in the Context of Gender-Involving Discourse. – Polis. Political Studies. 2007. No4

Zakharov A.V.,
Popular Images of Authority. – Polis. Political Studies. 1998. No1

Zverev Yu.M., Mezhevich N.M.,
Approaches to the Typology of European Small Countries (Case of Estonia, Latvia, Lithuania). – Polis. Political Studies. 2019. No5

Andrianov M.S.,
Emotional Component of Political Culture (As Illustrated by Analysis of Schoolchildren's Colour Perception of Politicians' Images). – Polis. Political Studies. 1997. No2



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