Communicative Nature of Values and Their Transformation in Mass Media.
The subject considered in the article is the communicative essence of Russian society’s value orientations. In the period of transition to information society, it is the activity of modern mass information and mass communication media that turns out the decisive factor of values transformation. The article contains characterization of socio-communicative transformation as the linking element of all significant changes taking place in the socium and proposes ways of optimization of mass media activity in values transmitting.
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