Engineering of consent




For citation:

Bernays E.L. Engineering of consent . – Polis. Political Studies. 2013. No. 4. P. 122-131. (In Russ.)



Abstract

Engineering of consent is a concept adjusted with mathematical accuracy with reference to the democratic doctrine and nevertheless preserving exactly the same operational sense that was contained in the manipulation with public opinion. Possibilities of applying the concept are rather wide: practicians use it for the explanation of their methods of working with social consciousness; the critics find in it a lot of lacunae and discrepancies, which permit to make more global conclusions about the nature of democracy.

Keywords
public opinion; manipulation; leaders; technique.


Content No. 4, 2013

See also:


Bernays E.L.,
Manipulating public opinion: the why and the how. – Polis. Political Studies. 2012. No4

Bezvikonnaya Ye.V.,
Systemico-Synergetic Model of a Political System. – Polis. Political Studies. 2009. No3

Klimova S.G., Yakusheva T.V.,
Politicians’ Images in Russians’ Accounts. – Polis. Political Studies. 2000. No6

Davydov Yu.N.,
Totalitarianism and Technology (Power of Technics and Technology of Power). – Polis. Political Studies. 1991. No4

Satarov G.A.,
Trust as an Object of Political Sociology. Part II. – Polis. Political Studies. 2016. No2

 

   

Introducing an article



Polis. Political Studies
4 2002


Griffiths R.T.
The Foundations of European Integration

 
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