Symbolic Structure of TV Political Advertising

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. Polis. Political Studies. 2001. No. 2. P. 147. (In Russ.)

Abstract

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.

Content No. 2, 2001

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