Symbolic Structure of TV Political Advertising

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. – Polis. Political Studies. 2001. No. 2

Abstract

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.

Content No. 2, 2001

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