Symbolic Structure of TV Political Advertising

Rubric: Chair

For citation:

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. – Polis. Political Studies. 2001. No. 2. P. 147. (In Russ.)

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.

Content No. 2, 2001

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See also:

Turovsky R.F.,
Foundations and Prospects of Regional Political Studies. – Polis. Political Studies. 2001. No1

Zamyatin D.N.,
Expanse as Image and Transaction: to the Formation of Geonomics. – Polis. Political Studies. 2007. No1

Taagepera A., Shugart M.S.,
Description of Electoral Systems. – Polis. Political Studies. 1997. No3

Sogrin V.V.,
The Two-Party System in the USA: Continuity and Renovation. – Polis. Political Studies. 2003. No3

Shcherbinin A.I.,
What, After All, Will Become of Our Motherland and of Ourselves? (Biased Remarks on Russian Political Science and on Problems of Political Education) 169. – Polis. Political Studies. 2003. No4



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