Symbolic Structure of TV Political Advertising



Rubric: Chair

For citation:

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. – Polis. Political Studies. 2001. No. 2. P. 147. (In Russ.)



Abstract
The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.

Content No. 2, 2001

https:// casino x games . Игровые автоматы доступны бесплатно и без регистрации. Акции и турниры каждый день. В результате между индивидом и действительностью возникает значительное число образных посредников, которые пытаются оказать влияние на поведение избирателей. В статье сделана попытка выйти за рамки чисто описательного метода контент-анализа и применить методологию семиотики для анализа материалов телевизионной политической рекламы.&rft.issue=2&rft.spage=147&rft.epage=&rft.tpage=147&rft.number=&rft.year=2001&rft.issn=0321-2017&rft.shorttitle=&rft.subject=&rft.pub=&rfr_id=info%3Asid%2Fwww.politstudies.ru%3A&rft.date=2001&rft.au=Nazarov M.M.&rft.au=Papantimu M.A.">

See also:


Turovsky R.F.,
Foundations and Prospects of Regional Political Studies. – Polis. Political Studies. 2001. No1

Zamyatin D.N.,
Expanse as Image and Transaction: to the Formation of Geonomics. – Polis. Political Studies. 2007. No1

Taagepera A., Shugart M.S.,
Description of Electoral Systems. – Polis. Political Studies. 1997. No3

Sogrin V.V.,
The Two-Party System in the USA: Continuity and Renovation. – Polis. Political Studies. 2003. No3

Shcherbinin A.I.,
What, After All, Will Become of Our Motherland and of Ourselves? (Biased Remarks on Russian Political Science and on Problems of Political Education) 169. – Polis. Political Studies. 2003. No4

 

   

Introducing an article



Polis. Political Studies
2 2014


Polyakov L.V.
Decline of plebiscitary democracy?

  Полный текст
 

Archive

   2020      2019      2018      2017      2016   
   2015      2014      2013      2012      2011   
   2010      2009      2008      2007      2006   
   2005      2004      2003      2002      2001   
   2000      1999      1998      1997      1996   
   1995      1994      1993      1992      1991