Mass-Media:
Visible and Invisible Ideology




DOI: 10.17976/jpps/2002.05.14
For citation:

Tuzikov A.R. Mass-Media: Visible and Invisible Ideology . – Polis. Political Studies. 2002. No. 5. P. 123-133. (In Russ.). https://doi.org/10.17976/jpps/2002.05.14



Abstract

In post-industrial societies, as the author states to begin with, ideology functions in close correlation with the activity of mass-media. What goes on as a result under these conditions is “media-designing” of social reality. In the article, the author undertakes to retrace specific character of such designing. He describes (with, mainly, American material used) manifestations of ideological charge in different media production: in TV news programs, in Hollywood films, in “soap operas”, in rap style music, in advertisement. The role of advertisement in the dissemination of ideology of globalism is, in particular, discussed.

 
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Content No. 5, 2002

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Zakharov A.V.,
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