Visible and Invisible Ideology

DOI: 10.17976/jpps/2002.05.14
For citation:

Tuzikov A.R. Mass-Media: Visible and Invisible Ideology . – Polis. Political Studies. 2002. No. 5. P. 123-133. (In Russ.).


In post-industrial societies, as the author states to begin with, ideology functions in close correlation with the activity of mass-media. What goes on as a result under these conditions is “media-designing” of social reality. In the article, the author undertakes to retrace specific character of such designing. He describes (with, mainly, American material used) manifestations of ideological charge in different media production: in TV news programs, in Hollywood films, in “soap operas”, in rap style music, in advertisement. The role of advertisement in the dissemination of ideology of globalism is, in particular, discussed.

(электронная версия)

Content No. 5, 2002

See also:

Habermas J.,
Religion, law and politics. – On political justice in a multicultural World-Society. – Polis. Political Studies. 2010. No2

Morozov I.L.,
Informational Security of a Political System. – Polis. Political Studies. 2002. No5

Fadeicheva M.A.,
The Ideology and the Discursive Practices of Nashism in Modern Russia. – Polis. Political Studies. 2006. No4

Vershinina D.B.,
Masculinity as a Political Value in the Context of Gender-Involving Discourse. – Polis. Political Studies. 2007. No4

Zakharov A.V.,
Popular Images of Authority. – Polis. Political Studies. 1998. No1



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