The «Russia» Brand


Solovey V.D.,

Dr. Sci. (Hist.), Professor, Head, Department of Public Relations, Moscow State Institute of International Relations (MGIMO-University), MFA of Russia, valery.solovei@gmail.com

elibrary_id: 495259 |


For citation:

Solovey V.D. The «Russia» Brand . – Polis. Political Studies. 2009. No. 4. P. 167-169. (In Russ.)



Abstract

The theme of the image of Russia, of the country’s perception abroad was yet quite recently among those intellectually en vogue. It were mostly political scientists, sociologists and culture researchers who were engaged in working this “lode”. But here, at length, the moment came when the work was joined by advertisers, and very eminent, at that. And this is exactly how researchers Igor Rozhkov and Vladimir Kismereshkin entitled their book – “The Image of Russia”.


Content No. 4, 2009

See also:


Khalturina D.A., Korotaev A.V., Kobzeva S.V., Kachkov D.M.,
Russia’s image in the world: quantitative and qualitative analysis. – Polis. Political Studies. 2009. No5

Pantin I.K., Khoros V.G., Kara-Murza A.A., Panarin A.S., Rashkovsky Ye.B., Tzymbursky V.L., Umov V.I., Ilyin M.V., Discussion.,
The Civilizational Model Of International Relations And Its Implications (A Scholarly Discussion at the Editoprial Office). – Polis. Political Studies. 1995. No1

Semenenko I.S.,
Dilemmas of national identity: political risks and social inputs. – Polis. Political Studies. 2009. No6

Semenenko I.S., Lapkin V.V., Pantin V.I.,
Identity in the system of coordinates of the world development. – Polis. Political Studies. 2010. No3

Prokhorenko I.L.,
Ethnopolitical Conflict and Politics of Identity in Latin America. – Polis. Political Studies. 2016. No4

 
 

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