Visualization of Political Media Space


Sharkov F.I.,

Professor, Honored Scientist of the Russian Federation, Deputy Dean, Faculty of Journalism, Head of the Department of Public Relations and Mediapolicy, Academy of National Economy and Government under the President of the Russian Federation, sharkov_felix@mail.ru

elibrary_id: 478189 |


DOI: 10.17976/jpps/2016.05.08
Rubric: Laboratory

For citation:

Sharkov F.I. Visualization of Political Media Space. – Polis. Political Studies. 2016. No. 5. P. 97-107. (In Russ.). https://doi.org/10.17976/jpps/2016.05.08



Abstract

Media space is a part of social space covered by means of mass communication. Social environment, saturated with visual images, gradually turns into visual space, and if controlled by visual mass media, it turns into visual media space. Visualization is, on the one hand, a tool for orientation in the world, and on the other hand, it is a means of representing the world, in other dimensions and projections. The media space, rich with political content, turns into a political media space, formed mainly by political stakeholders to influence the target segment − for example, the electoral audience. The media space produces the most effective political impact on people. This, in particular, explains the emergence of mass society, which is dominated by the average perception of the familiar world of images, which saturated the world. Today, a strong system of mass communications exists, which affects human behavior. If earlier, less rigid stratification dominated in society, the blurring of its boundaries shows the development of “mass man” society. In this society, elite gets less recognizable as it is mixed with the crowd. Political competition and one-sidedness, poor information culture of those who produce visual content seriously distort the media space environment. Therefore, visual informaiton that is associated with aggression, violence, killings of civilians by Ukrainian military in the southeastern Ukraine, dominates on TV screen. Visualization of media space by various means, described in this article, can become a powerful tool of political influence.

Keywords
visual politics; communication; visualization; visual perception; visual content; visual images; virtual reality; mass media; media space.


Content No. 5, 2016

See also:


Sharkov F.I.,
The Convergence of the Elements of Political Media. – Polis. Political Studies. 2017. No3


Theme of the issue: Communication and politics. – Polis. Political Studies. 2011. No5


Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2007. No4


Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2007. No6


Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2008. No4

 
 

Archive

   2020      2019      2018      2017      2016   
   2015      2014      2013      2012      2011   
   2010      2009      2008      2007      2006   
   2005      2004      2003      2002      2001   
   2000      1999      1998      1997      1996   
   1995      1994      1993      1992      1991