The digital socio-political agenda and its conceptualization within the new media ecology framework
The Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia, firstname.lastname@example.org
elibrary_id: 77245 | ORCID: 0000-0001-7498-416X | RESEARCHER_ID: N-3818-2018
Kuban State University, Krasnodar, Russia, email@example.com
elibrary_id: 637940 | ORCID: 0000-0001-6980-2894 | RESEARCHER_ID: Q-8079-2016
Kuban State University, Krasnodar, Russia, firstname.lastname@example.org
elibrary_id: 891265 | ORCID: 0000-0001-8285-0508 | RESEARCHER_ID: E-8066-2018
Kuban State University, Krasnodar, Russia, email@example.com
elibrary_id: 298533 | ORCID: 0000-0002-3516-107X | RESEARCHER_ID: S-1350-2016
The reported study was funded by RFBR and EISR according to the research project № 21-011-31826 “Deliberative practice of interaction of parliamentary parties with the electorate: structural-communicative analysis” (2021).
In the first quarter of the 21st century, the leading role of mass media (press, radio, and TV) in agenda setting was challenged by alternative and citizen digital journalism. As a result, the conceptual framework of the agenda-setting construct has changed. Social media and online influencers contributed to the development of a digital, namely hybrid, socio-political agenda. The article deals with the features of alternative social media and reveals the differences between alternative media and mainstream media; defines the notion of “digital socio-political agenda”; substantiates the role of influencers in shaping digital socio-political agenda; and reveals the influence of the digital socio-political agenda on the behavioral patterns of real-life citizen socio-political participation. The article presents a novel theoretical model of the digital socio-political agenda developed by the authors, which was designed to explain the functioning of a multidimensional and multilayered network. The digital socio-political agenda model has two dimensions: the “Official discourse” (networked data retrieved from the sites of mainstream and pro-government media, governmental bodies, political parties) and the “Network discourse” (networked data retrieved from social media and used to construct the network of “Users”, “Messages”, “Hashtags”, and “Emoji”). These dimensions are in constant interaction, which gives rise to a new digital socio-political agenda, in which the state loses its leadership role.
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